Essential Beauty is Australia’s leading beauty salon franchise with a network of over 60 salons across the country specialising in body piercing and beauty treatments. Having expanded their business to online retail, they also recognised their customers’ desire to ‘try out’ products before committing to a purchase. With this in mind, they approached our team to design and build a virtual jewellery try on tool to allow customers to experiment with piercings and placements using their phone.
With a seamless customer experience as the goal we mapped out the user flows, and using these as a guide I created interactive wireframes in Figma to test and iterate ideas with both the client and the production team. As the functional requirements became clear, I introduced high fidelity UI designs with custom iconography that perfectly complemented the existing website resulting in a seamless transition from ecommerce site to the try on tool and back.
